Creating brands for
self-expression

Lifestyle brands sell dreams that consumers invest in. Products they can express themselves through and forge their identity with.

Over the past 40 years, we have developed dreams that haven’t just captivated the world. The brands we have developed have managed to stand the test of time.

See some of our relevant work here:

GANT

To increase Gant’s appeal to a younger audience, we brought their past into their present – and provided the strategy for them to take on the world.

FJÄLLRÄVEN

We are embedded with the Fjällräven team and became what they lacked – adding knowledge, strategic angles and that invaluable outside perspective.

MATHIAS DAHLGREN

New packaging concept for star chef Mathias Dahlgren helped his new range of kitchen appliances stand out on the store shelf.

CLARIANT

A new face for the next phase in beauty. See how we helped Clariant in their mission to enter a more beautiful world – for people and planet alike.

AMBRY

From Norfolk with care. View how we helped food brand Ambry show and tell what good taste is all about.

MORRIS

By reconnecting Morris to its colorful past, we revitalized the brand – and spoke to the hearts of young men once again.

WATO

Packaging design for a newcomer in the overcrowded health-drink segment. We helped them make a splash on the store shelf.

Our services

Strategy

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  • Brand architecture
  • Brand platform
  • Brand positioning
  • Naming
  • Communication strategy
  • Content strategy
  • Social media strategy
  • Technical strategy
  • Change management program
  • Qualitative & quantitative research studies

Design

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  • Visual identity
  • Verbal identity
  • Bespoke typeface
  • Iconography
  • Illustrations
  • Motion design
  • UX/UI design
  • Packaging
  • Websites and apps
  • Retail/ Environmental
  • Guidelines/ Brand portals

Content

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  • Copywriting
  • Scriptwriting
  • Photography direction & production
  • Motion video direction & production
  • SEO Campaign
  • Marketing plan
  • Content plan
  • Social media plan
  • Implementation plan
  • Design templates
  • Office templates

Technology

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  • Front-end development
  • Back-end development
  • App development (iOS/Android)
  • Prototyping
  • Integration support
  • Growth Marketing

Legal

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  • Freedom to operate search
  • Pre-file search
  • Trademark portfolio
  • Surveys
  • Commercial marketing
  • Protection
  • Monitoring Agreements
  • Digital legal guidance


We have gathered the best from every discipline
needed, to bring value to your brand.

SALMA, HR DIRECTOR

SALMA, HR DIRECTOR

EMIL, COPYWRITER

EMIL, COPYWRITER

DANIEL, VP, NEW YORK

DANIEL, VP, NEW YORK

DANNY, CREATIVE DIRECTOR

DANNY, CREATIVE DIRECTOR

ULRIKA, SENIOR COPYWRITER

ULRIKA, SENIOR COPYWRITER

ALFRED, CLIENT DIRECTOR

ALFRED, CLIENT DIRECTOR

EGEMEN, DEVELOPER

EGEMEN, DEVELOPER

CLAUDIA, DESIGNER

CLAUDIA, DESIGNER

ALEX, CEO

ALEX, CEO

ANA, SENIOR DESIGNER

ANA, SENIOR DESIGNER

JONATHAN, SENIOR DESIGNER

JONATHAN, SENIOR DESIGNER

JOY, JUNIOR DESIGNER

JOY, JUNIOR DESIGNER

JOHANNA, BUSINESS DIRECTOR

JOHANNA, BUSINESS DIRECTOR

ANTON, CREATIVE DIRECTOR

ANTON, CREATIVE DIRECTOR

ANDREAS, LAWYER

ANDREAS, LAWYER

MATÍAS, DEVELOPER

MATÍAS, DEVELOPER

JOHN, DESIGNER

JOHN, DESIGNER

DANY, SENIOR DESIGNER

DANY, SENIOR DESIGNER

ANGELICA, MOTION DESIGNER

ANGELICA, MOTION DESIGNER

SEBASTIAN, DESIGN DIRECTOR

SEBASTIAN, DESIGN DIRECTOR

HONG, DESIGNER

HONG, DESIGNER

SALMA, HR DIRECTOR

SALMA, HR DIRECTOR

EMIL, COPYWRITER

EMIL, COPYWRITER

DANIEL, VP, NEW YORK

DANIEL, VP, NEW YORK

DANNY, CREATIVE DIRECTOR

DANNY, CREATIVE DIRECTOR

ULRIKA, SENIOR COPYWRITER

ULRIKA, SENIOR COPYWRITER

ALFRED, CLIENT DIRECTOR

ALFRED, CLIENT DIRECTOR

EGEMEN, DEVELOPER

EGEMEN, DEVELOPER

CLAUDIA, DESIGNER

CLAUDIA, DESIGNER

ALEX, CEO

ALEX, CEO

ANA, SENIOR DESIGNER

ANA, SENIOR DESIGNER

JONATHAN, SENIOR DESIGNER

JONATHAN, SENIOR DESIGNER

JOY, JUNIOR DESIGNER

JOY, JUNIOR DESIGNER

JOHANNA, BUSINESS DIRECTOR

JOHANNA, BUSINESS DIRECTOR

ANTON, CREATIVE DIRECTOR

ANTON, CREATIVE DIRECTOR

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