Making waves on the store shelves
In 2018 Sweden experienced a longer, hotter and sweatier summer then ever before. People spent their days beaching and sporting to an extent where stores ran out of bottled water. Hydration became a major concern. This was the seed to Wato, a one-of-a-kind product within the segment of functional drinks. The fizzy drink helps you stay hydrated, whether dancing at Midsummer solstice or simply feeling overheated.
Dare to be different
There are many players within the functional drinks segment, so differentiation is key. On top of that Wato is a new category within its segment. While having the benefits of an energy drink, it is also sugar free, vegan, and uses all natural flavors. The key differentiator, however, is rehydration. We were brought in to create a visual identity that wouldn’t be just another drop in the ocean, but the ocean in a drop.
All about water
As with other functional drinks, Wato is great for the athlete. But it’s also great for the sunbather, the car sick and the party animal. Instead of simply enhancing performance, Wato restores no matter the cause. In a segment abundant in loud visual expression, we decided to go with a cleaner solution catering a broader target group. The visual identity springing from the product’s main benefit. Rehydration.
The keystone of the visual identity is a graphic pattern depicting the movement of water. In the packaging design, the wavy and straight lines represent products with or without caffeine. Different flavors have their own identifying colors, without losing sight of the big blue. The promotional website is the packaging in a digital format, mirroring the product itself. A visual identity making waves on the store shelves.
“We are extremely happy to have chosen Essen International as our partner. Their work has taken our product to a whole new level – a lifestyle brand.”