Powering everyday life with heart
SEOM
SEOM provides Sollentuna with the infrastructure that makes everyday life work: electricity, water, heating, broadband and waste management. Essen helped the company evolve its brand to reflect both commercial clarity and emotional relevance. The result is a new identity built around a simple, powerful promise: With heart for Sollentuna.
What we did:
Strategy
Brand architecture Brand platform Brand positioning Qualitative & quantitative research studies
Design
Visual identity Verbal identity Iconography Illustrations Motion design UX/UI design Websites and apps Guidelines/ Brand portals
Content
Copywriting Photography direction & production Motion video direction & production Implementation plan Design templates
Making the invisible visible
For decades SEOM has been an invisible force beneath the surface. A technically reliable organisation ensuring that lights turn on, taps run clean and bins are emptied, yet few knew who made it all happen. As Sollentuna grows SEOM needed a brand that better reflected its role in shaping the community’s future. A brand that could build recognition, trust and preference among residents, businesses and partners. One that would create a strong commercial foundation for a company essential to everyday life.
A heart that keeps Sollentuna running
The new promise With heart for Sollentuna captures SEOM’s true purpose. Like the community’s beating heart, SEOM keeps everything flowing quietly, reliably and with care. It is a story about devotion to place, responsibility and progress. The idea guided every expression, giving SEOM a human and confident voice that feels close, calm and contemporary.
A visual language with warmth and precision
The new identity unites structure and softness. A refined logotype and a palette of greens express vitality, sustainability and growth. Soft gradients and rounded typography add humanity and warmth. Photography focuses on people and everyday life in Sollentuna, while abstract backgrounds visualise energy and movement below the surface. The result is a flexible identity that feels modern, reliable and unmistakably local.
A stronger foundation for the future
With its new brand SEOM steps forward as more than a utility provider, as a trusted local partner with both heart and ambition. The identity builds recognition, internal pride and a stronger commercial position for the future of Sollentuna’s most essential company.
