Leading the way
in energy transformation
OX2
OX2 specializes in building and maintaining wind parks for governments and companies making the switch to green energy. Major companies such as Google and IKEA are provided with massive amounts of renewable energy through wind parks located all over northern Europe. OX2’s goal is admirable: a 100% renewable energy sector.
What we did:
Strategy
Brand architecture Brand platform Brand positioning Naming Communication strategy Qualitative & quantitative research studies
Design
Visual identity Verbal identity Iconography Illustrations Motion design UX/UI design Websites and apps Guidelines/ Brand portals
Content
Copywriting Scriptwriting Photography direction & production Campaign Social media plan Implementation plan Design templates Office templates
Technology
Front-end development Back-end development Prototyping Integration support
Wind of change
As OX2 were seeking to internationalize, they needed a brand and website that reflected their identity and resonated across markets. We needed to modernize them and clearly place them in the impact sector. A future-facing, clean, green wind power expert to be reconnected with.
A fresh start
We gave OX2 a much-needed new identity and website. In OX2’s line of business, inspiring trust and unfailingly living up to promises is crucial. Hence, we went for a precise typeface, strictly gridded layouts, and a subtle color palette. A green gradient was added to create an organic, progressive feel.
Setting the plan in motion
The brand was further enhanced through dynamic graphic elements, forward-moving typographic treatment and graphs in strong colors. The treatment of the logo and key numbers particularly stood out. We let them, along with any doubts about OX2’s line of business, quite literally be scattered by the wind.
