Minimalism at its best
Based on our research and insights, we developed a minimalistic packaging design concept that truly stands out in a retail environment. There’s no chef on the box. There’s no perceptively handwritten signature. Just the diameter of the pan in a pan-shaped circle. Highlighting the only thing that matters, while also giving a subtle, tongue-in-cheek nod to what it looks like when the pan is being used.
Mathias Dahlgren’s packaging design is one of our most award-winning projects in recent years. It won prizes at Guldägget, Dieline, Pentawards, etc. There was an article in Wired Magazine. It was featured in the lovely book Simplicity: The Charm of Minimalism. But what makes us the most proud is how it stands out in stores. In all honesty, there’s nothing else like it out there.