Remarkable for a reason
GERNANDT & DANIELSSON
Gernandt & Danielsson is one of the premier business law firms in the Nordics, trusted by some of the region’s most prominent companies and institutions. With an ambition to strengthen their position and better reflect the firm they had become, Gernandt & Danielsson set out to modernize their brand. We were brought in to lead a full rebranding—spanning strategy, identity, and implementation.
What we did:
Strategy
Brand platform Brand positioning
Design
Visual identity Verbal identity Iconography Illustrations Motion design UX/UI design Guidelines
Content
Copywriting Photography direction and production Motion video direction and production Implementation plan Design templates Office templates
In search of a better fit
Business law firm G&D came to us with a brand that did not match the stature of the firm. As with many long-established companies, updating the identity meant carefully balancing heritage with contemporary relevance—and not only sharpening how G&D presented itself externally, but staying faithful to their essence so that partners and employees could still identify.
Bringing clarity and precision
We developed a new brand strategy that captured the firm’s clarity of thought, legal precision, and enduring relationships. This came to life through a refined visual and verbal identity—modern, confident, and distinctively G&D. We supported the firm through every step of the implementation process, ensuring the new brand was consistently activated across digital and physical touchpoints.
Pointing out a new direction
The new brand has been warmly received by clients and employees alike. Today, Gernandt & Danielsson stands with a brand that truly represents its leading position in the Nordic legal market—elegant, focused, and fit for the future.
