The creation of a leader
in energy efficiency
ASSEMBLIN
Assemblin is a leading installation expert in the Nordics, on a mission to create better buildings with smarter, and more sustainable solutions for the future.
What we did
Strategy
Brand architecture Brand platform Brand positioning Naming Communication strategy Content strategy Social media strategy Technical strategy Qualitative and quantitative research studies
Technology
Front-end development Back-end development Prototyping Integration support
Law
Freedom to operate search Pre-file search Trademark portfolio Surveys Lawful marketing Protection Agreements
Content
Copywriting Scriptwriting Photography direction and production Film direction and production SEO Campaign Marketing plan Content plan Social media plan Implementation plan Design templates Office templates
Design
Visual identity Verbal identity Iconography Illustrations Motion design UX/UI design Website Environmental Guidelines
Awards
Transform Awards 2017, Bronze
More than the sum of its parts
The journey of Assemblin started when the four well-respected engineering companies – Imtech, EMC, Arealtec, and Silotek – were about to unite in a merger, and in need of a new brand to implement in all Nordic markets. With the former companies’ qualities and expertise, we saw a great opportunity to unite the best of several worlds, creating something truly larger than the sum of its parts.
Assembling Assemblin
Since the new entity would be just as accomplished in practical solutions as in theoretical skills, we centred the brand platform around the notion of ‘hands-on engineering’. For the visual identity, we drew inspiration from two major aspects following the merger. State-of-the-art innovation and engineering, together with great people coming together and creating something better. Wordmark, numbers, and iconography referencing constructional blueprints were developed. A more human, contrasting typeface was chosen. And the new colour palette, with green and yellow as guiding stars, brings associations of innovation and sustainability. Finally, the new company was named Assemblin, capturing the meaning of assembling buildings with installation solutions, together, as a big assembly.
Installing a new future
Six months after the branding process started, Assemblin saw the light of day through a new website, workwear and fleet design to name a few examples. Today, Assemblin is a leader in the field of energy efficiency and its branding was rewarded gold at Transform Awards 2017 for the best-branded merger.
