For the past 50 years, Danbury have developed advanced optical systems for space and defense missions. Their contribution to US national programs, such as Nasa’s Hubble Space Telescope and Chandra X-ray Observatory, is unparalleled. In 2020, they separated from Raytheon Technologies, becoming a standalone business for the first time in their history.
What we did
Brand positioning Brand platform Technical strategy Quantitative and qualitative research studies
Visual identity Verbal identity Iconography Illustrations Motion design UX/UI design Website Guidelines
Copywriting Scriptwriting Photography direction Motion video direction and production SEO Implementation plan Design templates Office templates
Front-end development Back-end development Prototyping Integration support
We were contracted to develop a new brand for a company laden with history. The assignment came with several communicational challenges to be tackled. Due to classification, no ongoing projects could be disclosed. This was a real obstacle when much sought-after engineers needed to be recruited. Also, the entire brand, including collaterals, had to be launched in just 8 weeks.
With optical systems being core to their business, this was fundamental to the brand platform. We based it on the notion of foresight, seeing the unseen in order to safely undertake some of the most important missions around. For the brand identity, we drew inspiration from the movement of travelling light, while adopting visual cues from space and defense. And to excite burgeoning engineers, we emphasized Danbury’s glorious past.
We executed the launch right on time, with a new brand, a website, a recruitment video, social media templates, stationary, datasheets and more, developed in just under 8 weeks. Even though our partnership is ongoing, we consider it a mission accomplished. So does the team at Danbury.