Best game yet
GOLFMETRICS
When Mark Brodie introduced the Strokes Gained statistic, it revolutionized the game of golf. For the first time, players could quantify the precise impact of every shot, transforming strategy on the course. This shift was exemplified at the 2020 U.S. Open at Winged Foot, where Bryson DeChambeau’s dominant victory showcased the power of playing aggressively from the tee. DeChambeau harnessed the insights from Strokes Gained and Golfmetrics better than anyone, proving that bold strategy could outplay traditional approaches.
What we did:
Strategy
Brand platform Brand positioning Communication strategy Content strategy Social media strategy Technical strategy Qualitative and quantitative research studies
Design
Visual identity Verbal identity Iconography Illustrations Motion design UX/UI design Websites and apps Guidelines/ Brand portals
Content
Copywriting Scriptwriting Photography direction and production Motion video direction and production Campaign Implementation plan Design templates Office templates
Technology
Front-end development Back-end development Prototyping Integration support Customer support
Building on this legacy, Golfmetrics sought to bridge the gap between professional-grade analytics and everyday golfers, empowering amateurs and pros alike to harness data-driven insights and elevate their performance. Essen was tasked with crafting a rebrand that reflected this dual ambition and broadened Golfmetrics’ reach.
Navigating the transition to broader appeal
Despite its industry-shaping legacy, Golfmetrics faced a perception hurdle. It was renowned within professional circles but lacked visibility and resonance among amateur players. The brand needed a reimagined identity that communicated its cutting-edge capabilities while being accessible and appealing to all levels of golfers.
A new era of golf analytics
We began with an in-depth exploration of the brand’s essence—combining Mark Brodie’s legacy with Golfmetrics' potential as a user-centric tool. We leaned into the heritage of Strokes Gained, framing it not just as an analytical metric, but as a transformative method for anyone serious about their game. The new visual identity prioritized clarity, precision, and the pursuit of progress.
A streamlined logo and a fresh color palette were developed to evoke trust and innovation. Typography choices and interface elements were updated to enhance readability and navigation within the app, fostering a seamless user experience. The brand’s voice was refined to inspire confidence, merging expert authority with approachability.
Rebuilding the app from the ground up was a pivotal part of the rebrand. Golfmetrics launched fully reimagined iOS and Android applications, designed with modern, intuitive interfaces that made powerful data insights more accessible than ever. Additionally, the desktop version was rebuilt specifically for coaches and players seeking in-depth analysis, offering enhanced visualization tools to dive deeper into their statistics and refine their strategies.
Repositioning for greater impact
The rebrand reintroduced Golfmetrics to the market as the essential app for golf improvement. These updates were necessary to create a platform that could support a broader audience and deliver enhanced value. The modernized interface and advanced features made powerful data insights easier to access, fostering greater engagement and motivation among golfers at all levels. Golfmetrics reinforced its standing not only as an innovator in golf technology but as an inclusive, forward-thinking platform poised to drive the sport into the future.
