Bitesized innovation
GEIA
Geia Food is a pan-European company that makes the journey of food development swift and digestable. Along the way they add fresh ideas, deep category knowledge, and build close partnerships with producers and customers. They approached us with a need for an updated brand, one that could unite their growing portfolio of acquisitions and support ambitious expansion across new markets.
What we did:
Strategy
Brand positioning Brand platform Brand architecture
Technology
Front-end development Back-end development Prototyping Integration support
Content
Copywriting Scriptwriting Photography direction Office templates Design templates
Design
Visual identity Verbal identity Iconography Illustrations Motion design UX/UI design Website Guidelines
Appointing a head chef
Together with Geia, we developed the strategy of creating a group brand. An umbrella identity would give them room to grow while letting each acquisition keep its own flavor. With that insight, we set about evolving Geia Food’s vibrant personality and crafting a slightly more restrained, refined look for Geia Group.
Anything but bland
The food industry is often served with a predictable palette: stock-heavy imagery and flat, corporate expression — more filler than flavor. But Geia isn’t like that. Their brand needed to show the zest they bring to food innovation, their speed to market, their trusted relationships, and above all, the passion of true foodies at heart.
Cooking up a fresh recipe
This passion was expressed in the promise Bitesized innovation, showing how Geia helps customers break down complex food development into simple, digestible steps. The visual identity followed the same recipe: angular shapes echo the mark of a bite; a cool, corporate blue was swapped for a warm, appetising palette; modular illustrations expressed flexibility; and a friendly typeface with organic shapes alluded to the human craftsmanship that goes into cooking a meal. We adopted a warmer, more playful tone — seasoned with words so appetising you could almost taste them.
A brand to savor
The new identity was showcased across every touchpoint, from two dynamic websites to easy-to-use templates and an internal launch film. Today, Geia Group has a stronger position for future acquisitions, while Geia Food continues to stand out as a passionate innovator with a taste for growth.
