Danbury

Know what’s next

Shedding light on space

For the past 50 years Danbury have developed advanced optical systems for space and defense missions. Their contribution to US national programs, such as Nasa’s Hubble Space Telescope and Chandra X-ray Observatory, is unparalleled. In 2020 they separated from Raytheon Technologies, becoming a standalone business for the first time in history.

 

 

Branding at the speed of light

We were contracted to develop a new brand for a company laden with history. The assignment came with several communicational challenges to be tackled. Due to classification, no ongoing projects could be disclosed. This was a real obstacle when, importantly, much sought-after engineers needed to be recruited. Also, the entire brand, including collaterals, had to be launched in just 8 weeks.

 

 

A platform with foresight

With optical systems being core to their business, this was fundamental to the brand platform. We based it on the notion of foresight, seeing the unseen to safely undertake some of the most important missions around. For the brand identity we drew from the movement of travelling light, while adopting visual cues from space and defense. And to excite burgeoning engineers we emphasized Danbury’s glorious past and used beautifully crafted CAD-drawings.

Mission accomplished

We executed the launch right on time, with a new brand, a website, a recruiting video, social media templates, stationary, datasheets and more, developed in just under 8 weeks. Even though our partnership is ongoing, we consider it mission accomplished. So does the team at Danbury.

Strategy

  • Brand positioning

  • Brand platform

  • Technical strategy

Design

  • Visual identity

  • Verbal identity

  • Iconography

  • Illustrations

  • Motion design

  • UX/UI design

  • Website

  • Guidelines

Content

  • Copywriting

  • Scriptwriting

  • Photography direction

  • Motion video direction and production

  • SEO

  • Implementation plan

  • Design templates

  • Office templates

Technology

  • Front-end development

  • Back-end development

  • Prototyping

  • Integration support

Legal

  • Freedom to operate search

  • Pre-file search

  • Protection