A new, betting fitting brand identity
SIS is clearly specialized in the development and promotion of standards. So, it follows that the organization’s brand identity should communicate just that. Making things fit and work together. This deceptively simple insight was boiled down to the notion of “it fits”. This in turn laid the groundwork for everything from design principle and brand identity to individual assets.
Parts that form a greater whole
The notion of “it fits” permeated most of the brand identity and implementations. The new logotype got a puzzle like quality to it, and the iconography too, to name just two examples. The color palette was updated with a primary red to strengthen SIS’s ties with its parent organization ISO. Several implementations were made as well.