Democratize the system
We kickstarted our collaboration with a series of interviews and workshops. The outcome of these grew into the company’s very first brand platform. Instantor’s humanistic ap-proach was formulated in a vision to ‘democratize the system’, their optimistic beliefs were condensed into the core values ‘accountable, ‘trustworthy’ and ‘dynamic’, etc.
Making sense of data
With the brand platform in place, we moved on to verbal and visual identity. Based on the notion of ‘making sense of data’, we developed a new logotype, tailored two suitable typefaces, created unique icons, illustrations and animations, and put together a palette mixing contemporary colors with those traditionally associated with the financing indus-try. The hugely talented Andreas Wannerstedt developed some 3D images for us too.