Give it up for the client
The Swedish award Årets Designköpare (ÅDK), or Design Buyer of the Year, is a competition where the boldest and most strategically skilled buyer of design services is rewarded. We are all for shining the spotlight on those who are so rarely acknowledged but are such an important part of the creative process. So we were delighted when the industry organization Komm! asked us to create ÅDK’s visual expression for 2018.
Let it ripple
The assignment ponder upon the impact design itself has on the world. We concluded that great design makes waves. It creates a ripple effect that spreads and grows. Moves people. Makes them think, feel and act differently. Often agencies are rewarded. But no ripple effect without the person who dares take the plunge and set the waves in motion: the client.
The perfect wave
We let ripples affect the entire visual expression. The feeling of movement was further enhanced by animations in all digital channels. Posters, signage, banners and a website were produced. The award ceremony itself was held in a glass house on a Stockholm rooftop. Next year a new brave client will be the winner, promoting design that sends ripples across the world.