SCB, Statistics Sweden, is the Swedish government agency that is responsible for producing official statistics on behalf of the government and various authorities. Mainly for political and private decision-making, debate and research purposes.
What we did:
Visual identity Iconography Motion design UX/UI design Social media concept Guidelines
Design templates Office templates Reports and brochures
The years had not been kind to SCB’s visual identity. This was becoming a real threat to the organisation as it depends on people’s participation in their surveys and interviews. It was crucial they acquired the appeal of a modern brand, relevant to their target groups.
We started at the very core of SCB’s organisation. Their statistics, more precisely the numbers showing how Sweden is doing. From there we developed an energetic, new color palette, flexible graphs and infographics, unique icons, and a characteristic yet practical image style that portrayed single individuals as well as the entire country.
The new identity was instantly put to use on the new website, social media, banners, printed ads, brochures, signage, event material, rollups and the rest of the assets SCB use. And statistics went from formal to communicative, ready to engage the people behind them.