Nucleate is a collaborative organization that facilitates the formation of new life sciences companies. Through workshops, mentorship, and funding, they provide the springboard needed for future careers to take place, and for the next generation of biotech founders to enter the scene.
What we did:
Brand platform Brand positioning Naming
Visual identity Iconography Illustrations Motion design UX/UI design Website Guidelines
Copywriting Photography direction Design templates
Front-end development Back-end development Prototyping Integration support
Looking to go international, Nucleate contacted us to develop a completely new identity. One that needed to become just as compelling, as equally fitting for the diversified and global audience. Furthermore, everything needed to check off on three essential goals – establish credibility, attract new members, and build brand recognition in the biotech space.
As Nucleate acts in the intersection of academia and innovation, two industries with very different visual and verbal cues, it was important to merge the best from both worlds to create an identity as techy as it was trustworthy. Also, the human aspect behind it all needed to shine through. With the strategy in place, we crafted a visual identity based on the notion of nucleation and collaboration. In other words, the formation of a new phase brought about by people working together. Graphics and animations communicated tech and science; a people focused image concept emphasized the extraordinary things we can accomplish together.
The new brand for Nucleate was set, including logotype, name, graphics, animations, a large image bank and much more. An identity made by merging tech with academia. Problems with solutions. And people with people. Everything tightly aligned and implemented across several touchpoints, not to mention a completely new website. All in all, a digital experience just as true to the brand, as compelling towards the next generation biotech founders.