An abundance of beautiful rental apartments in the heart of the largest cities of the Netherlands, but not one communicative building block to tell the story. This was the starting point of a month-long journey with the Netherlands’ newest real estate company.
What we did:
Brand architecture Brand platform Brand positioning Social Media Strategy Technical strategy Quantitative and qualitative research studies
Visual identity Verbal Identity Iconography Illustrations Motion design UX/UI design Website Guidelines
Copywriting Scriptwriting Photography direction and production Campaign Social media plan Implementation plan Design templates Office templates
Front-end development Back-end development Prototyping Integration support
We worked in close collaboration with the owners and the management team, carefully molding the new brand. To them, apartments were more than just a roof over your head, they were a springboard from where you take on life. This, along with the Netherlands’ famed ports, inspired the name: Haavens.
The visual identity was developed at the intersection of three equally important aspects: the human touch of homes, the professionalism of a service brand and the exclusivity of real estate investments. Illustrations inspired by classic pencil drawings, along with imagery of life at home, lent a human touch. Images capturing beautiful building exteriors provided a premium feel. And the verbal identity added to the welcoming warmth of the brand.
In just one month we created an entire brand with collaterals. A professional yet inclusive brand, historical yet modern, bold yet quirky. And a name clearly professing what living is all about.