The Light Shaping Company
Profoto, the world’s premiere flash company, had a design crisis. The company was facing its two most important product releases ever, but the brand identity was all over the place. For a brand that represents craft perfection, that was a big problem.
We partnered with Profoto with the ambition to reiterate the brand from the ground up. To rebuild every visual asset, and the way they interact, in all touch-points. Banners, print ads, motion, borchures, newsletter, packaging, in-store material, etc – no stone was left unturned.
We worked together with the team at Profoto to develop a new visual identity including a new bespoke typeface, new iconography, grid-system and imagery. We developed new templates for every touch-point and finished off with a new packaging concept.
A global brand as premium as its products.