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The problem
Everest, the great success of Stadium, is a premium sportswear brand in the outdoor lifestyle segment. The brand had started to feel dated and was in dire need of an update.

Our ambition
We partnered with stadium on rebranding Everest. We spent time with its founders Bo and Ulf Eklöf to get to the origins of the brand, their journey and vision going forward. We wanted to revitalize the brand dna with a new brand strategy and identity. We wanted to take it to new heights.

Our process
Our journey started with the crafting of Everest’s founder story. It continued with a new brand strategy centered on the notion of when is now.

The result
A fresh new start for one Scandinavia’s most favored brands.