EssenInternational

A workshop about workshops

Two days in September we shut down the office and went off to boot camp. No, we weren’t aiming for strong biceps and abdominals, but for Idea Power. Research and analysis will take you a long way, but the ideas behind the brands are what will really make the difference for your clients and users.

So, to keep our creative juices flowing – and have some fun in the process – we took time to workshop on workshops. We brain-shifted and thought like 10-year-olds; we worked with subtraction and got rid of vital parts of a service so that we could come up with new ways to deliver. We danced ourselves silly and brainstormed like mad so that our worst suggestions could generate the most brilliant ideas. We look forward to putting our new insights into practice this autumn.