Our task was crystal clear: to make Bankpension stand out from all the other pension providers by emphasizing the advantages of being critical while at the same time generating business. The message from their customers was clear: get your arithmetic right and make it simpler! Hiding behind their message was the need for security and reliability – values from the old school of bank administration.
We took Bankpension on a trip to simplify its message and function. But most important of all: we made certain that Bankpension delivered exactly as they promised in their message. While we were providing them with a new form, we made sure that the number of sales letters was reduced by over 60%. While the message was put right and became a lot simpler, we re-designed their digital platforms – both their administrative system and their external website.