Protecting Mr Lincoln

Allan Pinkerton and Edward Rucker formed the North-Western Police Agency in the 1850s. The agency tracked bad boy Jesse James and acted personal guard for Abraham Lincoln during the civil war. The agency became known as the
Pinkerton Agency.

Pinkerton now operates government services and corporate risk management.

We have developed a new brand strategy to support a super premium positioning, increased differentiation towards its owner and a streamlining of its offering.