One city. One vision. One statement.

Stockholm is not only the home of global game changers Niclas Zennström and Daniel Ek, Skype and Spotify, but it is also a global role model in city governance.

In the spring of 2013 Stockholm is taking a giant leap forward by fueling its progress with one strong vision and one clear statement. Stockholm is truly becoming the Capital of Scandinavia.

The updated brand is flexible enough to support the city’s many functions and responsibilities. This branding towards citizens has been simplified with the Patron Saint of Stockholm, St. Erik, as the hero. The system is flexible and sports the custom-made typeface Stockholm Type as the unifying link creating a more coherent and present city.

Stay tuned for more to come.