We have previously reported on the rise of the new generic top-level domains (“gTLDs”). These include the old bunch; .com, .org, .net, etc., as well as brand new ones such as .apple, .hotel, and .bank. The list of gTLDs applied for was publicly revealed during the summer and shows that over 1,000 applications were made. See the list of applications here.
The objection period is now open and will remain open until January 12, 2013. If you own a trademark, you should definitely take your time and scroll through the list and consider whether you need to take legal action on any application that you think might infringe on your trademark.
We are able to assist you in taking proper care of your legal rights by, for example, analysing your chances, filing objections and advising you on how to protect your brands generally and in specific cases like this. If you want to learn more about how to prevent your brand from ending up as someone else’s TLD, please mail us.