EssenInternational

Is your brand ready for the new gTLDs?

In the end of this month (March 26th) the first (out of almost 1500) new generic top level domains (gTLDs) will start being released. The new gTLDs are said to revolutionize the way we use the Internet. However, the general buzz also indicates that they will increase the abuse and unauthorized registration of trademarks in domain names, which already is a known concern for many brand owners.

In order to help brand owners protect their rights through this process an administrative function (called Trademark Clearinghouse) has been established in which owners of registered trademarks (word marks only!) can sign up their trademarks. This allows them to register domain names corresponding to their trademarks before they are made available to the public, and to receive notifications when someone else tries to register domain names that include their trademarks. We advise everyone to sign up your most important trademarks in the Trademark Clearinghouse in order to be ready for the approximately 1500 new gTLDs that soon will come to live.

Even if you decide that the Trademark Clearinghouse is not for you it is important to address the situation and to have a clear strategy on how to protect your brand online going forward. In view of the upcoming release of the Trademark Clearinghouse on March 26, why not bring this question up on next week’s agenda?

We will gladly assist you through the Trademark Clearinghouse process and answer all questions you might have as regards these new gTLDs. Please contact our legal team at legal@esseninternational.com or call us at +46 70 184 01 17.