The big picture

We are very happy to introduce a good old friend of ours: Scandic. For many years now, we’ve been assisting Scandic on a day-to-day basis with all types of legal matters concerning their brand. As the leading hotel chain in Scandinavia with more than 160 active hotels, Scandic, with its impressive knowledge of the whole of Scandinavia, is one of our most familiar brands.

Since Scandic is working actively with its brand, we are always ready to respond to the new and interesting legal challenges closely connected to their brand development. For example, we work together with Scandic on questions concerning trademark registrations, clearing, guarding and maintenance in Sweden and abroad. We assist Scandic with different types of copyright and design questions and commercial agreements, and we are the helping hand when others come too close and try to take unfair advantage of the Scandic brand.

A strong brand needs to have a well-planned legal strategy if it is really going to make the most of its journey. For us, Scandic is a very proud example of how by integrating the legal issues into the bigger picture of your branding strategy, greater value can be achieved. We are happy to be part of this journey.