Knock on any Swede’s door and they will almost certainly have an FM Mattsson tap. It’s exactly the same at workplaces. The company has produced taps, showers and fittings now for more than 140 years. With our sights focused on the rest of Europe, we were assigned to produce a new identity, design and tonality for the brand.
The business for mixers and showers is nothing but a homogenous mass – one hysterically trendy kitchen or bathroom solution after another. And somewhere among all these impossible taps, reality got lost. That’s why we went from selling dreams to paying tribute to reality.
We’re talking about products that last, both functionally and visually – without having to scream for attention. Smart solutions that make daily life easier. We call this smart daily living.
In short:
A new logotype indicating a lower price.
Imagery selling taps, not dreams.
Smart daily living.
Increasing revenues through new channels and communication approaches.
