Welcome to the EI world

The Ocay alternative

Ocay is the responsible alternative on a market dominated by generic Fortune 500s. Ocay is the Nordic challenger providing office supplies for all companies, every day. 
We created Ocay, a new master and white label brand. The new name, strategy and identity is activated in 38 stores and in a new e-commerce platform.

In short:
A new brand.
The responsible alternative.
For all companies, every day.


Bienvenue en Suède

Once again we literally went the extra mile to find our latest design recruit. Kim studied in Cégep du Vieux Montreal in Canada before arriving here in Stockholm. She loves to explore new media, and from now on she will continue her explorations together with us. This is going to be fun.


A treat for shoe lovers

The eco-friendly garment- and shoe care brand Tangent GC extends its shoe care range with two new shoe brushes. The bristles are tightly knit with Parguayan horsehair and the brush bodies are turned from pieces of kilned ash wood. The brushes are sold separately and in two shoe care sets, one large and one small, designed by us in natural brown cardboard, embossed, scored and stapled by hand. Give yourself and your shoes a treat at shop.tangentgc.com


Like a rolling stone

Six months ago we launched the new comprehensive City of Stockholm identity, and the roll-out is still intense. A new signage system for libraries, schools and other public administration is out there. The Stockholm City Museum and The Stockholm Culture Festival is also fully aligned with the new identity. And everything from official diplomas to official flags has been updated. But there is still more to come in 2014 so stay updated via our Facebook or Twitter.


Season’s Greetings

This time last year, all our friends wished us a happy new year. Now we can actually look back and say it was a happy year. A big “thumbs up” to our clients and dear colleagues. We will keep the office running during the Christmas holidays, just in case you have any questions or projects in mind. And if we don’t hear from you in the meantime, let us now take this opportunity to wish you a Merry Christmas and, once again, a Happy New Year!

/Essen International