We are looking for a brave Junior Designer to strengthen our team. Please send your portfolio (PDF or URL) and resume to firstname.lastname@example.org before 13th of December. Subject: Junior Designer.Comment
Following the success of the TGC020 classic brown glass bottles, we took the same carefully selected organic ingredients and put it in new unbreakable bottles. We also asked talented illustrator Marisa Fjärem to give her expression to the products.The TGC040 series include fine wash, fabric softener, stain remover and denim wash. Lay your hands on the full range at shop.tangentgc.com or selected stockists.Comment
A custom-made typeface is almost an industrial standard for car brands. The understanding of good consistent typography within the car industry started back in the 60s with Bill Bernbach’s Volkswagen ads. Futura is still in the same game today. Volvo has been loyal to its own bespoke typeface Volvo Broad(seen above) since the early 90s. A more recent success is Audi Type, launched in 2009.
When you have a generic product, to stand out you must use all the tools in your visual toolbox. A custom-made typeface is a good start. Let the letter shapes alone convey the message. Nobody is likely to be reading your headlines anyway. If Audi wrote “Slow Asian budget” in their typeface, the complete image would still communicate “Dynamic German quality.” An image will always be stronger than words, and characteristic typography creates images rather than words.
Another reason why car brands enjoy their bespoke typefaces is their overload of sub-brands (vehicles). Especially when there is no naming strategy. The Toyota Display font ensures instant recognition of the brand when the sender is Yaris, Corolla, IQ, Aygo, Avensis or Verso. The same goes for Skoda and their typeface Skoda Pro, when connecting Fabia, Citigo, Octavia and Yeti to their master brand.
Heritage is something car brands want to push in their marketing, and the best way to incorporate this into the identity is also through the typeface. Toyota Display is Japanese and Opel Sans is European. Even my mother can recognize that. And that is a good thing. So learn from the car brands and put your typeface on wheels. Your brand will have a smooth ride.Comment
After more than 12 years in courts the bankruptcy estate of Prosolvia has settled the dispute with its former auditor PwC. The damages paid by the auditors amount to 742.5 million SEK which is the highest amount recorded in swedish law history. Prosolvia was represented by a team from Bird&Bird law firm.
Essen International helped Bird&Bird with a visual approach in the legal
context – condensing extensive information and argumentation into info graphical models.
Lead partner Michael Frie from Bird&Bird commented on the success of the approach:
“Working closely together with Essen has been a great experience and their unique competence in transforming complicated factual and legal argumentations into easy to understand visual presentations was instrumental to our clients success“.Comment